Aspects to consider for the launch of a printed or digital book

Launching a book is an experience that combines a variety of emotions for the author, after having successfully completed the creative stage that surely involved several months, if not years, with a series of legal aspects that must be carefully assessed due to their economic and legal implications on the …

The reversal of the decision that declared Uber as a disloyal competitor

After our article on this subject on our last Bulletin and in the midst of the mandatory isolation context in the era of the COVID-19 pandemic, a piece of extremely important news went almost unnoticed in Colombia: The Bogota Judicial District Superior Court, through a plea bargain issued on June …

Protecting image

The technological development attained today allows us to enjoy the internet and traverse frontiers with a simple “click”; we live within the constant communications game and entertainment that is articulated by social media that invite us to share and exchange images of how much and what we do or how …

Uber’s exit from Colombia

Uber[1] arrived in Colombia in 2013, and quickly became the number one mobility alternative for thousands of users. All of them shared the satiety caused by the poor quality of public transportation, concretely, that provided by taxis. With an innovative business model, Uber arrived to solve some of the daily …

Reputational damage in relation to the tous case

Recently, news confirmed that jewelry firm TOUS, who celebrates its first one hundred years in business and has more than 700 stores in 50 countries, was object of an investigation in Spain due to accusations for misleading advertisement, continuous scams, document falsehood, and business corruption, for the manufacture and sale …

Content use in social media

Digital platforms have become the most important promotion channel for companies and interaction with consumers; however, it is frequent for users to consider that all the content published therein lack protection and are used freely by anyone interested. At the beginning of this year, Colombian clothing brand “TENNIS” appeared in …

Towards Innovation in Colombia

At the end of last January, Bloomberg presented its world innovation index by country, a study it performs every year since 2013 to measure the technological development and capacity of each country to innovate. To arrive at the final score, dozens of indicators are used, which include spending in development, …