With the expedition of Law 1581 of 2012, the Colombian Government imposed new obligations and requirements for the collection and use of personal data and databases in Colombia. The following are some of the topics MY BRAND assists you with:

  • Diagnose the risks of the collection and use of personal data and the compliance of the law
  • Elaborate the privacy policy for your company
  • Examine and elaborate contracts in order to comply with Law 1581 of 2012;
  • Elaborate the authorization forms required by the Law
  • Record your databases before the Superintendence of Industry and Commerce
  • Elaborate a “Best Practices Manual for the Collection and Use of Personal Data” specifically customized for your company
  • Legal advisory on investigations pursued by local authorities

Captura de pantalla 2015-11-12 a las 5.56.38 p.m.CASES OF INTEREST

Practical examples where MY BRAND can help you find practical solutions to different cases and explains its method:


  • IF YOU'RE AN ARTIST, HOW CAN YOU PROTECT YOUR WORK FROM ILLEGAL USE BY A THIRD PARTY?
  • WHAT SHOULD YOU DO IF SOMEONE MAKES PUBLIC A COMPLAINT ABOUT YOUR PRODUCT IN A SOCIAL NETWORK
  • WHAT LEGAL ELEMENTS MUST I TAKE INTO ACCOUNT IN ORDER TO PARTICIPATE IN AN EVENT WITH MY BRAND?
  • WHAT HAPPENS IF YOUR BRAND IS UTILIZED WITHOUT PERMISSION
  • IF YOU ARE AN ATHLETE, HOW CAN YOU MANAGE THE USE OF YOUR IMAGE WITH SPONSORS ?