Juliana Echeverri

Managing Partner

Juliana Echeverri, is a Lawyer graduated at Javeriana University in Bogota, Colombia, specialized in Commercial Law at the University Panthéon-Sorbonne in Paris and has a Master’s Degree in Intellectual Property and New Technology at the University Aix-Marseille III in Aix-en-Provence, France. She has a wide experience managing Trademarks, Patents, Digital Media and Entertainment matters among others and has worked for international law firms such as Inlex IP Expertise (Paris, France), Gómez Pinzon Zuleta (Bogota, Colombia) and Triana, Uribe & Michelsen (Bogota, Colombia) as well as in multi-national food & beverage companies like Nestlé in Colombia and Switzerland. Moreover, she is an active member at the Inter-American Association of Intellectual Property (ASIPI) and the International Trademark Association (INTA).

Eduardo Hierro


Eduardo Hierro is a technical engineer in telecommunications from the Polytechnic University of Madrid (Spain) and MBA of the Industrial Organization School in Madrid, with 15 years of experience in marketing and the telecoms industry. Mr. Hierro started his professional career in the technical support area and as marketing analyst in Airtel Móvil. He was responsible of product marketing at Euskaltel, SME marketing manager at Vodafone Spain and product, innovation and data roaming marketing manager for the Vodafone Group in the United Kingdom. Mr. Hierro is currently Finance and Technology Manager at My Brand.

Tatiana Lopez

Senior Associate

Tatiana Lopez Romero is a lawyer from Pontificia Universidad Javeriana in Bogota, Colombia, specialist candidate in Competition Law and Free Trade from the same university, and a Master’s in Intellectual Property and E-Commerce from Bond University in Gold Coast, Australia. Tatiana has more than 15 years of professional experience, which she has acquired in recognized Colombian law firms like Clarke Modet & Co., Cavelier Abogados, Castillo Grau & Asociados, Triana, Uribe & Michelsen, and Baker McKenzie. During this time, Tatiana has advised national and foreign clients in relation to their intellectual property rights and aspects involving unfair competition, consumer protection, and restrictive commercial agreements and practices, providing legal assistance before administrative and legal authorities. During a litigation Tatiana represents her clients in the pre-judicial stage and before ordinary judges, the Delegation of Jurisdictional Affairs of the Industry and Trade Superintendence, the National Copyrights Direction, and Arbitration Courts.

Daniel J. Amaya

Senior Associate

Daniel J. Amaya is a bilingual lawyer (English) graduated from the Pontificia Universidad Javeriana in Bogotá, Colombia. He has significant experience in procedural law and litigation, which has allowed him to perform in different areas of practice. Additionally, Daniel is a lawyer specializing in Probative Law from the Sergio Arboleda University in Bogotá, Colombia. He has more than 10 years of experience in conciliation and litigation before the ordinary and administrative jurisdiction. He is currently the lawyer responsible for the litigation area at My Brand Legal.

Natalia Tovar

Senior Lawyer

Natalia Tovar is a bilingual lawyer (English) graduated from the National University of Colombia and Master’s Degree in Computer and New Technology Law by the Externado University of Colombia. She began her career working at the Legal and Copyright Affairs Department of the Regional Center for the Promotion of Literature in Latin America and the Caribbean (CERLALC). In 2018 she became Legal Director of the Colombian Music Publishers Association (ACODEM). Natalia is an expert in copyright, trademarks and technology, and she has worked for My Brand since January 2019.

Diana Sierra

Senior Lawyer

Diana Sierra is a bilingual (English) lawyer who graduated from EAFIT University. She began her career as part of the legal department of Prebel, a leading company in the Colombian cosmetics industry. She subsequently worked for companies such as Auteco Mobility and Destra Wealth Management. Diana is an expert in Commercial Law, Consumer Law, Intellectual Property and Entertainment Law. Diana is a senior lawyer at My Brand.

Carol Adriana León

Legal and Administrative Assistant

Carol Adriana León is technician in administrative assistance and technologist in administrative management, graduated from the Colombian National Service Knowledge (SENA). She worked as administrative assistant at the food multinational Nestlé in Colombia and is currently working as legal and administrative assistant at My Brand since its foundation in 2015.